Our History
Through the years, gaining experience and knowledge makes this company more unique in the industries.
We have been undergoing breakthroughs to achieve our vision of becoming the best for the benefits of others.
We have been undergoing breakthroughs to achieve our vision of becoming the best for the benefits of others.
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1985 - 2006
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2007 - 2010
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2011 - 2015
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2016 - 2020
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2021-2025
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2026 - 2030
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2031-2035
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2036-2040
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2041-2055
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2006 Sept.29 - 2007 Apr.3
F and B Management Trainee
F and B Management Trainee
2002 Jun. - 2006 Mar.
Studied College as Bachelor of Science in Tourism at Centro Escolar University, Mendiola, Manila
Studied College as Bachelor of Science in Tourism at Centro Escolar University, Mendiola, Manila
- 2004- 2005 Member: Tae Kwon Do Sports with Batang Maynila ID
- 2002-2005 Member: Association of the Tourism Student
- 2004 Member: Community Outreach Movement Pro Active Student Science
- 2003 Member: Student Catholic Action
1998 Jun. - 2002 Mar.
Studied High School at Holy Trinity Academy, Balic-Balic, Sampaloc, Manila
Studied High School at Holy Trinity Academy, Balic-Balic, Sampaloc, Manila
- Loyal Awardee
- Catechist Awardee
- T.H.E. Club, Member
1990 Jun. - 1998 Mar.
Studied Kinder to Elementary at Holy Trinity Academy, Balic-Balic, Sampaloc, Manila
Studied Kinder to Elementary at Holy Trinity Academy, Balic-Balic, Sampaloc, Manila
- Hele Club, Member
1985 Feb.16 (Sat)
Born of Ms. Jemina M. Francisco, the daughter of Mr. Angelito and Mrs. Violeta Francisco.
Born of Ms. Jemina M. Francisco, the daughter of Mr. Angelito and Mrs. Violeta Francisco.
2010
Elicina Manila Facebook Account and Elicina.com.ph Facebook Page were created.
Elicina Manila Facebook Account and Elicina.com.ph Facebook Page were created.
2010
Elicina
Elicina
2008_Nov 28 -
Jemina's Chocolate Facebook Page was Created but later on it will become Chocolate Rose Bouquet (Made to Order)
Jemina's Chocolate Facebook Page was Created but later on it will become Chocolate Rose Bouquet (Made to Order)
2015_Dec4-21
Booth # 328 World Trade Center Organized by: World Bex
(regarding selected fashion items display at WTC)
2015 Dec
Ms. Jem opened her first branch at World Trade Center, Pasay City.
2015 Nov. 13 - Jan. 04
Christmas Bangketa Fair 2015
Organized by: Ortigas And Company Limited Partnership
Booth # VMI-009 Greenhills Shopping Center, San Juan CIty
2015 Nov. 07- 11
G-2015 Tiangge Break Tiangge
Organized by: Ortigas And Company Limited Partnership
Booth # M-011 Greenhills Shopping Center, San Juan CIty
2015 Sept.29 (Tue)
Bureau of Internal Revenue / BIR Registered in World Trade Center, Pasay City 1300
2015_Sept 11 - Oct 05
Booth # AS-46 Greenhills Shopping Center, San Juan City
2015_Sept 8
Booth # FF-05 Greenhills Shopping Center, San Juan CIty
2015 Aug.20 (Thu 5:46 pm)
Lazada Health&Beauty Merchant Registered as Jemie 0216 Health&Beauty
2015 Aug.18 (Tue 5 pm)
Lazada Fashion Merchant Registered as Jemie 0216 Store
2015 Aug.5 (Wed)
Received unexpected text message from Lazada E-Services Philippines Inc.
2015 May 29-31
#Happiness @ AIM Global 9th Anniversary (Day 1) - SMX Convention Center, Pasay City
#Happiness @ AIM Global 9th Anniversary (Day 2) - Ms. Jem is the #8823 participated at AIM Global members/distributor was recognized as the biggest human smiley formation in the world by Guinness World Records at Burnham Green Quirino Granstand
#Happiness @ AIM Global 9th Anniversary Celebration (Day 3) @ Ms. Jem is participated at most people wearing smiley mask at AIM Global Philippine Arena Ciudad De Victoria, Sta Maria, Bulacan
Awarded the AIM Global as the following:
2015 May 15 - Jun. 08
G-2014 May Fashion Fair
Organized by: Ortigas And Company Limited Partnership
Booth # CBD-005 Greenhills Shopping Center, San Juan CIty
2015 Apr. 09 - May 12
G-2015 Summer Bangketa Fair
Organized by: Ortigas And Company Limited Partnership
Booth # M-016 Greenhills Shopping Center, San Juan CIty
Booth # 328 World Trade Center Organized by: World Bex
(regarding selected fashion items display at WTC)
2015 Dec
Ms. Jem opened her first branch at World Trade Center, Pasay City.
2015 Nov. 13 - Jan. 04
Christmas Bangketa Fair 2015
Organized by: Ortigas And Company Limited Partnership
Booth # VMI-009 Greenhills Shopping Center, San Juan CIty
2015 Nov. 07- 11
G-2015 Tiangge Break Tiangge
Organized by: Ortigas And Company Limited Partnership
Booth # M-011 Greenhills Shopping Center, San Juan CIty
2015 Sept.29 (Tue)
Bureau of Internal Revenue / BIR Registered in World Trade Center, Pasay City 1300
2015_Sept 11 - Oct 05
Booth # AS-46 Greenhills Shopping Center, San Juan City
2015_Sept 8
Booth # FF-05 Greenhills Shopping Center, San Juan CIty
2015 Aug.20 (Thu 5:46 pm)
Lazada Health&Beauty Merchant Registered as Jemie 0216 Health&Beauty
2015 Aug.18 (Tue 5 pm)
Lazada Fashion Merchant Registered as Jemie 0216 Store
2015 Aug.5 (Wed)
Received unexpected text message from Lazada E-Services Philippines Inc.
2015 May 29-31
#Happiness @ AIM Global 9th Anniversary (Day 1) - SMX Convention Center, Pasay City
#Happiness @ AIM Global 9th Anniversary (Day 2) - Ms. Jem is the #8823 participated at AIM Global members/distributor was recognized as the biggest human smiley formation in the world by Guinness World Records at Burnham Green Quirino Granstand
#Happiness @ AIM Global 9th Anniversary Celebration (Day 3) @ Ms. Jem is participated at most people wearing smiley mask at AIM Global Philippine Arena Ciudad De Victoria, Sta Maria, Bulacan
Awarded the AIM Global as the following:
- Nature's Way Outstanding Sales Award
- Nature's Way Breakthrough Formation Award
- Nature's Way Partnership Excellence Award
- Top Direct Selling Compensation Plan in the World 2015
- Top Direct Selling Company in the World 2015
- Top Direct Selling CEO in the World 2014
- Top 100 Solid MLM Companies 2015
- The Most People Wearing Smiley Mask
- The Largest Human Smiley
2015 May 15 - Jun. 08
G-2014 May Fashion Fair
Organized by: Ortigas And Company Limited Partnership
Booth # CBD-005 Greenhills Shopping Center, San Juan CIty
2015 Apr. 09 - May 12
G-2015 Summer Bangketa Fair
Organized by: Ortigas And Company Limited Partnership
Booth # M-016 Greenhills Shopping Center, San Juan CIty
2014
- 33rd Annual Seal of Excellence Award 2014 Naturacentials Deep Cleansing and whitening Bar Soap
- 2014 Best Awardee Most Outstanding Cleansing and Whitening Soap
- 33rd Annual Seal of Excellence Awards 2014 Naturacentials Natural Masculine Wash
- 2014 Seal of Excellence Awardee Most Outstanding Masculine wash with Negative Ions
2014 Nov. 15 - Jan. 15
Christmas Bangketa Fair 2014
Organized by: Ortigas And Company Limited Partnership
Booth # VMD-016 Greenhills Shopping Center, San Juan CIty
2014 Nov. 07 - Nov. 11
G-2014 Tiangge Break Tiangge
Organized by: Ortigas And Company Limited Partnership
Booth # VMA-015 Greenhills Shopping Center, San Juan CIty
2014 Aug. 15 - Sept. 08
G-2014 Appliance Fair
Organized by: Ortigas And Company Limited Partnership
Booth # MDB- 006 Greenhills Shopping Center, San Juan CIty
2014 Jul. 11 - Aug.14
G-2014 Mid-Year Bangketa Fair
Organized by: Ortigas And Company Limited Partnership
Booth # VMB-019 Greenhills Shopping Center, San Juan CIty
2014 May 16 - Jun. 09
G - 2014 May Fashion Fair
Organized by: Ortigas And Company Limited Partnership
Booth # CC-003 Greenhills Shopping Center, San Juan CIty
2014 Apr. 11- May 13
G - 2014 Summer Bangketa Fair
Organized by: Ortigas And Company Limited Partnership
Booth # HH-008 Greenhills Shopping Center, San Juan CIty
2014
Ms. Jem opened the 2nd time shop Tiangge/Bazaar at Greenhills Shopping Center, San Juan City
Organized by: Ortigas And Company Limited Partnership
2014 Jan. 10 - Feb.03
The 21st Fiesta Fair Manila
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
Booth # CBP-31 Greenhills Shopping Center, San Juan CIty
2013
Christmas Bangketa Fair 2013 Organized by: Ortigas And Company Limited Partnership
2013 Oct. 11 - Nov. 04
The 20th Philippine Toys, Gifts, Housewares And Christmas Decor
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
Booth # CBH-43+P5 Greenhills Shopping Center, San Juan CIty
2013 Jul
Mid-Year Bangketa / Appliance Fair Organized by: Ortigas And Company Limited Partnership
2013 Jun.14 - Jul. 08
The 20th Telecommunication And Accessories Bazaar with 8th Philippine Crafts Fair
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
Booth # CBH-27 Greenhills Shopping Center, San Juan CIty
2013 Apr. 17 (Sat 4:12 am)
Alliance In Motion Global / AIM Global Registered as Independent Distributor
2013 Mar. 15 - Apr. 08
The 20th National Furniture, Furnishing And Fashion Festival
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
Booth # CBH-55 Greenhills Shopping Center, San Juan CIty Organized by: Ortigas And Company Limited Partnership
2013 Jan. 11 - Feb. 04
The 20th Fiesta Fair Manila
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
Booth # CBH-27 Greenhills Shopping Center, San Juan CIty
Christmas Bangketa Fair 2013 Organized by: Ortigas And Company Limited Partnership
2013 Oct. 11 - Nov. 04
The 20th Philippine Toys, Gifts, Housewares And Christmas Decor
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
Booth # CBH-43+P5 Greenhills Shopping Center, San Juan CIty
2013 Jul
Mid-Year Bangketa / Appliance Fair Organized by: Ortigas And Company Limited Partnership
2013 Jun.14 - Jul. 08
The 20th Telecommunication And Accessories Bazaar with 8th Philippine Crafts Fair
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
Booth # CBH-27 Greenhills Shopping Center, San Juan CIty
2013 Apr. 17 (Sat 4:12 am)
Alliance In Motion Global / AIM Global Registered as Independent Distributor
2013 Mar. 15 - Apr. 08
The 20th National Furniture, Furnishing And Fashion Festival
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
Booth # CBH-55 Greenhills Shopping Center, San Juan CIty Organized by: Ortigas And Company Limited Partnership
2013 Jan. 11 - Feb. 04
The 20th Fiesta Fair Manila
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
Booth # CBH-27 Greenhills Shopping Center, San Juan CIty
2012 Oct. 12 - Nov. 05
The 19th Philippine Toys, Gifts, Housewares Christmas Decor Fair
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
Booth # CBH-27 Greenhills Shopping Center, San Juan CIty
2012 Jun. 15 - Jul. 09
The 19th Telecommunication And Accessories Bazaar Back to Back with 7th Philippine Crafts Fair
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
Booth # CBH-27 Greenhills Shopping Center, San Juan CIty
2012 Mar. 16 - Apr. 09
The 19th Furniture, Furnishing and Fashion Festival
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
Booth # HH-25 Greenhills Shopping Center, San Juan CIty
2012 Feb. 08 - Mar. 11
G-Chinese New Year Fair Organized by: Ortigas And Company Limited Partnership
2012
Ms. Jem opened the first shop was started Tiange/Bazaar at Greenhills Shopping Center, San Juan City
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
The 19th Philippine Toys, Gifts, Housewares Christmas Decor Fair
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
Booth # CBH-27 Greenhills Shopping Center, San Juan CIty
2012 Jun. 15 - Jul. 09
The 19th Telecommunication And Accessories Bazaar Back to Back with 7th Philippine Crafts Fair
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
Booth # CBH-27 Greenhills Shopping Center, San Juan CIty
2012 Mar. 16 - Apr. 09
The 19th Furniture, Furnishing and Fashion Festival
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
Booth # HH-25 Greenhills Shopping Center, San Juan CIty
2012 Feb. 08 - Mar. 11
G-Chinese New Year Fair Organized by: Ortigas And Company Limited Partnership
2012
Ms. Jem opened the first shop was started Tiange/Bazaar at Greenhills Shopping Center, San Juan City
Organized by: Prime Asia Trade Planners And Convention Organizer Corp. (PATEPCO)
2011 Oct. 07 (Fri)
Bureau of Internal Revenue / BIR Registered in Greenhills Shopping Center, San Juan City 1502
2011 Sept. 30 (Fri)
Department of Trade and Industry / DTI Registered as Sole Proprietor. Jemie 0216 Store is registered under the name of Ms. Jemina M. Francisco.
Jemie 0216 is official username and trade name of Ms. Jem.
Bureau of Internal Revenue / BIR Registered in Greenhills Shopping Center, San Juan City 1502
2011 Sept. 30 (Fri)
Department of Trade and Industry / DTI Registered as Sole Proprietor. Jemie 0216 Store is registered under the name of Ms. Jemina M. Francisco.
Jemie 0216 is official username and trade name of Ms. Jem.
2020_Aug 12 (Thu) 11:25am
Re
2020_Aug 06 (Thu) 11:25am
Received the 2,500 pcs washable face mask materials by Public Employment Service Office (PESO)
2 Photos as a proof.
2020_July 29 (Wed)
Received phone call from Public Employment Service Office (PESO)
Hired as Sewer from Work From Home A Livelihood Program from Manila City Hall
Making 1 million pcs Washable Face Mask
"Facemask Sewing Livelihood Program"
- "Sewing is my hobby but in this pandemic. Thanks to God i have privilege to earn money from home."
2020_July 5 (Sun)
New Products of Jemie 0216
- Homemade Old-Fashioned Atchara Delicacy | Made To Order | Jemie 0216 Store | https://youtu.be/Fa82k3VW_eg
- Homemade Old-Fashioned Chochay Delicacy | Made To Order | Jemie 0216 Store | https://youtu.be/5gsvgOnYz1I
2020_Apr 19 (Sun)
Business Associate at Facebook Page @Jamzels (Jamzel's Coffee Pao)
2019_Sept 07
Update Jemie 0216 Store Policies
2019_Aug 15-16
Date: August 15, 2019 (Thursday) 2:00PM to 10:00PM
and August 16, 2019 (Friday) 3:00PM to 11:00PM.
Event: “STEP UP to WELLNESS on August 15 & 16, 2019 (with Chef France, my cousin)
Venue: Level 6 Lobby Area, North Wing Estancia Offices, Capitol Commons,Meralco Avenue, Barangay Oranbo, Kapitolio, Pasig City, Philippines 1603
(Front area: Ynares sports arena Pasig, back area: Philsports Complex (formerly Ultra Sports Center)
2019_Jun 07
AIM R2me Member Panel Registered
2019_Jan
Mayor's Permit renewal at Manila City Hall with baby
RDO32 submission online BIR Form 1701, 1701Q and RDO 42
Update Jemie 0216 Store Policies
2019_Aug 15-16
Date: August 15, 2019 (Thursday) 2:00PM to 10:00PM
and August 16, 2019 (Friday) 3:00PM to 11:00PM.
Event: “STEP UP to WELLNESS on August 15 & 16, 2019 (with Chef France, my cousin)
Venue: Level 6 Lobby Area, North Wing Estancia Offices, Capitol Commons,Meralco Avenue, Barangay Oranbo, Kapitolio, Pasig City, Philippines 1603
(Front area: Ynares sports arena Pasig, back area: Philsports Complex (formerly Ultra Sports Center)
2019_Jun 07
AIM R2me Member Panel Registered
2019_Jan
Mayor's Permit renewal at Manila City Hall with baby
RDO32 submission online BIR Form 1701, 1701Q and RDO 42
2018_Dec 07
Giving birth to the 1st son of the owner of the company
Pregnant Tips by Jemie 0216
These are the Aim Global Products i used when i was pregnant: Complete Phyto - Energizer (for nutrients for me and baby), Choleduz (anti-Post Partum Depression), Kiddi Nutragummies (Snack with Folic Acid Content), Ener-chi Diffuser (anti-radiation when i used my mobile) , Instant White Face and Body Lotion (i used for my face as a foundation or baby powder as replacement cause has no harmful chemicals and have UBA and UVB sun protection), Naturacentials Deep Cleansing and Whitening Bar Soap (i always use this but when i was pregnant it is so very cold feeling that's why i used Naturacentials Oxygen Bar Soap as an alternative soap), Naturacentials Natural Feminine Wash(it feels fresh and prevent from UTI) and Naturacentials Herbal Toothpaste (i used it cause has a complete cavity protection and healthy gum).
The Natural Healer Book by Doc. Butch (my pregnant diet program and checking the RDA for pregnant)
Cardio Pulse Clinic (Free Medical Consultation to Doctora Tita Del Castillo, OB-GYNE), Calabash Health Center (heartbeat of baby monitoring) and Perpetual Succor Maternity Hospital.
2018_Sept 01-07
Check Me Out FB Bazaar Sale
2018_Sept 01-07
Check Me Out FB Bazaar Sale
2018_Aug 09
Check Me Out FB Bazaars Merchant Registered as Jemie 0216 Store
Giving birth to the 1st son of the owner of the company
Pregnant Tips by Jemie 0216
These are the Aim Global Products i used when i was pregnant: Complete Phyto - Energizer (for nutrients for me and baby), Choleduz (anti-Post Partum Depression), Kiddi Nutragummies (Snack with Folic Acid Content), Ener-chi Diffuser (anti-radiation when i used my mobile) , Instant White Face and Body Lotion (i used for my face as a foundation or baby powder as replacement cause has no harmful chemicals and have UBA and UVB sun protection), Naturacentials Deep Cleansing and Whitening Bar Soap (i always use this but when i was pregnant it is so very cold feeling that's why i used Naturacentials Oxygen Bar Soap as an alternative soap), Naturacentials Natural Feminine Wash(it feels fresh and prevent from UTI) and Naturacentials Herbal Toothpaste (i used it cause has a complete cavity protection and healthy gum).
The Natural Healer Book by Doc. Butch (my pregnant diet program and checking the RDA for pregnant)
Cardio Pulse Clinic (Free Medical Consultation to Doctora Tita Del Castillo, OB-GYNE), Calabash Health Center (heartbeat of baby monitoring) and Perpetual Succor Maternity Hospital.
2018_Sept 01-07
Check Me Out FB Bazaar Sale
2018_Sept 01-07
Check Me Out FB Bazaar Sale
2018_Aug 09
Check Me Out FB Bazaars Merchant Registered as Jemie 0216 Store
2017_Nov. 03 - 07
G-2017 Christmas Bangketa Fair
Organized by: Capitol Commons Corp.
Booth # M-018 Greenhills Shopping Center, San Juan CIty
G-2017 Christmas Bangketa Fair
Organized by: Capitol Commons Corp.
Booth # M-018 Greenhills Shopping Center, San Juan CIty
2016_Nov. 03 - 07
G-2016 Tiangge Break Tiangge
Organized by: Capitol Commons Corp.
Booth # MDD-007 Greenhills Shopping Center, San Juan CIty
2016_Oct. 06 (Thu)
Business Associate at facebook page @JimsAquascape
2016_July - Aug
Booth # VMA-15 GSC, San Juan City
2016_May 11-Jun 05
Booth # B-17 GSC, San Juan City
2016_Apr 08-May 09
Booth # VMA13 GSC, San Juan City
2016_Mar 12-Apr 4
Booth # CM-122 GSC, San Juan City
2016_Feb 04-Mar 05
Booth # VMA-18 GSC, San Juan City
2016_Jan 01-04
Booth #VMI-09 GSC, San Juan City
G-2016 Tiangge Break Tiangge
Organized by: Capitol Commons Corp.
Booth # MDD-007 Greenhills Shopping Center, San Juan CIty
2016_Oct. 06 (Thu)
Business Associate at facebook page @JimsAquascape
2016_July - Aug
Booth # VMA-15 GSC, San Juan City
2016_May 11-Jun 05
Booth # B-17 GSC, San Juan City
2016_Apr 08-May 09
Booth # VMA13 GSC, San Juan City
2016_Mar 12-Apr 4
Booth # CM-122 GSC, San Juan City
2016_Feb 04-Mar 05
Booth # VMA-18 GSC, San Juan City
2016_Jan 01-04
Booth #VMI-09 GSC, San Juan City
rade four
A young enterprising Filipino named Henry Leon Lhuillier set sail from his home country to the Philippines.
1990
We expanded bullishly nationwide.
1994
Total number of our branches exceeded 2.
1998
Eldest son Jean Henri Lhuillier assumed the duties of his father Philippe Jones as Executive Vice President and General Manager.
2001
The Chamber of Pawnbrokers of the Philippines honors Ambassador Phillipe J. Lhuillier with its Presidential Award for his unrelenting service to the industry.
A young enterprising Filipino named Henry Leon Lhuillier set sail from his home country to the Philippines.
1990
We expanded bullishly nationwide.
1994
Total number of our branches exceeded 2.
1998
Eldest son Jean Henri Lhuillier assumed the duties of his father Philippe Jones as Executive Vice President and General Manager.
2001
The Chamber of Pawnbrokers of the Philippines honors Ambassador Phillipe J. Lhuillier with its Presidential Award for his unrelenting service to the industry.
2008
Sarah Geronimo became the brand ambassadress of Cebuana Lhuillier.
2009
We incorporated the latest technology in our branches for faster, smoother, and better services. Our pawning business became the first in the industry to take advantage of computer systems and applications to innovate and diversify our services.
E-load service was made available in all branches through a system developed internally through partnerships with telecommunications companies.
We became the first in the industry to use SMS to improve our services. We were the first to send an expiry notice through SMS and in the following year, we sent the first remittance receipt notice through SMS—both considered breakthroughs in the industry.
We introduced our loyalty rewards program, 24k Rewards Program, another first in the industry.
2010
We introduced our collections service to companies.
The bills payment service was offered through direct partnerships with utility companies, schools, and other partners.
Our pawning business introduced the Renew Anywhere service in all our branches.
2011
Our branches hit the 1,500 mark.
2012
Our partner companies officially exceeded 80, a feat in the industry.
Our 24k Rewards Program had its 2,500,000th member.
We staged our grandest event yet—a series of nationwide concerts which we called Pistahang Cebuana, featuring Sarah Geronimo—to celebrate our 25th anniversary.
2013
Coco Martin became part of our family.
We established our first overseas branch in Hong Kong
2014
Our 24k Rewards Program already reached five million members.
2015
We opened a marketing office in Dubai
Our number of branches reached over 1,800
Cebuana Lhuillier became a founding member of PeraLINK, a network of domestic remittance companies
CLIS obtained ISO 9001:2008 certification
We added OFW Loans to our roster of products
Sarah Geronimo became the brand ambassadress of Cebuana Lhuillier.
2009
We incorporated the latest technology in our branches for faster, smoother, and better services. Our pawning business became the first in the industry to take advantage of computer systems and applications to innovate and diversify our services.
E-load service was made available in all branches through a system developed internally through partnerships with telecommunications companies.
We became the first in the industry to use SMS to improve our services. We were the first to send an expiry notice through SMS and in the following year, we sent the first remittance receipt notice through SMS—both considered breakthroughs in the industry.
We introduced our loyalty rewards program, 24k Rewards Program, another first in the industry.
2010
We introduced our collections service to companies.
The bills payment service was offered through direct partnerships with utility companies, schools, and other partners.
Our pawning business introduced the Renew Anywhere service in all our branches.
2011
Our branches hit the 1,500 mark.
2012
Our partner companies officially exceeded 80, a feat in the industry.
Our 24k Rewards Program had its 2,500,000th member.
We staged our grandest event yet—a series of nationwide concerts which we called Pistahang Cebuana, featuring Sarah Geronimo—to celebrate our 25th anniversary.
2013
Coco Martin became part of our family.
We established our first overseas branch in Hong Kong
2014
Our 24k Rewards Program already reached five million members.
2015
We opened a marketing office in Dubai
Our number of branches reached over 1,800
Cebuana Lhuillier became a founding member of PeraLINK, a network of domestic remittance companies
CLIS obtained ISO 9001:2008 certification
We added OFW Loans to our roster of products